ADAM , D. A. .; HAFEEZ, A. . E-1: NOSTALGIA AS A MARKETING TOOL: CONSUMER REACTIONS TO RETRO PAKISTANI ADVERTISEMENTS. International Journal of Islamic Business, Administration and Social Sciences (JIBAS), [S. l.], v. 2, n. 4, p. 1–18, 2022. Disponível em: https://jibas.org/index.php/jibas/article/view/137. Acesso em: 14 may. 2026.